Social media websites have become an indispensable part of our daily lives. A survey suggest, “On an average eight out of ten people spend at least one to two hours on social networking sites daily”. There are millions of people sharing varied information on these websites. Acquiring and using this information legitimately is crucial. Data mining process helps extracts explicit data from large information databases for a particular task.

The Social Media Monitoring Process

We develop custom social media monitoring plans in a three stage process, based primarily on the specific needs of each individual client. By doing this, we are able to help you optimize your spending on social media and web marketing in general, view associations between your actions and the results they generate, and improve your social net performer score (NPA). The three stages include:

Stage 1 – Monitoring

During stage one we develop various search queries to allow us to gather data. We also develop a system to better understand customer willingness to pay, the perception of your brand and the segmentation of the brand and your industry in general. This provides us with a tremendous amount of data with which to work. We run these queries on a steady basis so we can develop dashboards that will capture buzz across a number of topics, teams, players and brand indicators.

Stage 2 – Analysis

The second stage is to analyze the data gathered during stage one. We do this by developing a preliminary category model and then running classification and clustering passes on data points. We will then perform classification and sentiment auditing to better organize that data and tune it in the end so we can start generating reports and providing actionable results with which you can work.

Stage 3 – Generate Insights and Report

The final stage in the social media monitoring process (but not the end as the process is ongoing), is to generate insights and reports so you know how to process the data and have specific actions laid out that you can take within your business. Using the buzz and sentiment generated with our queries and classification models we create reports that showcase performance of key trends in social media. We can then provide advanced analysis based on the specific needs of your business.

This process is effective with any major social media platform -- including the big three of Facebook, Twitter and YouTube as well as new services like Pinterest or Google+. If you are interested in learning more about how social media monitoring can improve your social media marketing approach and improve your return on investment for every campaign you run online, contact Paramount InfoTech today. We have been providing in-depth social media analytics for many years and can do the same for you.


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